|Customer engagement email from Todoist|
What has immediately impressed me is their customer engagement strategy. While, their general marketing, social media presence and website design are nice, that's almost a given these days. Their personal touch is what impressed me.
Soon after shelling out a meager $30 for the year's service (seems too cheap to keep trying the limited trial) I received a nice personalized message from them. Yes, this is an automated message. I know that. But, it is well timed, well written and makes me feel important as a customer.
I need to find a good way to integrate this feeling into my own business.